HubSpot has become a popular option for doing inbound marketing, sales, customer service, and CRM. But when it comes to pricing, confusion is common. The reason for this is that HubSpot charges differently depending on your business needs, the hubs you choose, and how many users you add. Before you sign up, make sure to learn about their pricing terms and what may cause your bill to change the most.
Understanding the Hub-Based Pricing Model
The main hubs provided by HubSpot cover Marketing, Sales, Service, CMS, and Operations. You can use each hub at three different tiers: Starter, Professional, and Enterprise. At the same time, you can access a free CRM that lets you use the main features that support all the hubs.
When your software needs more features and automation, it means you need a higher tier which also costs more. Email marketing and basic forms are in the Starter tier of the Marketing Hub, but if you want to do advanced automation, manage campaigns, experiment with A/B testing, or dig deeper into analytics, you’ll need to upgrade.
Value vs Cost: Is HubSpot Worth the Price?
HubSpot is not cheap, especially at higher tiers. Many companies believe that the platform’s extensive features, simplicity, and combined tools make the cost acceptable. If various tools are taking up your time for marketing emails, supporting your teams, managing customers, and having a website, switching to HubSpot can fix that and help you be more productive.
If you really want to focus on inbound marketing, the benefits become much more obvious. It’s possible to build landing pages, foster leads, check user behavior, and set up automation using HubSpot, and all these features are well connected by good customer support and an active user base. Yet, the value you gain is visible only if you make use of the platform in every way possible. Many times, companies pay more for tools they don’t use.
Choosing the Right Plan for Your Business
To avoid paying too much for HubSpot, match your plan to what you really require. For those looking to start a business or company that’s just starting up, freeways or the Starter tools may suffice. If your team starts to get bigger or you change your marketing approach, you may need a package with more features.
A number of companies start by using the Sales Hub and introduce the rest of the hubs as their requirements develop. With this method, your team will use the platform often enough to notice its strengths without spending a lot upfront.
Final Thoughts
The potential for growth with HubSpot is large when used wisely, but it might cost your company more without a strategy. To use HubSpot’s pricing plan effectively, know exactly what every level provides, understand your business’s needs, and grow your account slowly. Planning when to use the software and how you grow within it helps you to make your investment worthwhile.
